Spectator Sports - UK - October 2018
“The cost of attending live sport events can be a barrier for some, even though the atmosphere is generally agreed to be far superior to watching sports in other ways. Venues are using technology to enhance the customer experience so this will help give fans more of an incentive to attend.”
- Helen Fricker, Associate Director - Leisure
This report will look at the following areas:
How can sports venues protect themselves if fans begin to stay away?
How can pubs maximise live sport coverage?