Still, Sparkling and Fortified Wine - UK - October 2018
"In a market where many shoppers are focused on buying what is on special offer and consumers typically drink from a narrow repertoire of wine types, wine festivals can help to prompt people to buy more wine and encourage greater experimentation. These should include samplings and suggestions on wines people might like, as well as highlighting new lower alcohol wines or wine-based drinks to appeal to those looking to cut their intake of alcohol."
- Richard Caines, Senior Food & Drink Analyst
This Report looks at the following areas:
Room for samplings and suggestions to encourage more wine buying
Packaging development can help add value to wine market
Alcohol moderation offers opportunity for wines with less alcoho
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