Soup - US - June 2016
"While the soup category is facing challenges due to the decline of RTS (ready to serve) wet and condensed soup, areas of opportunity exist. Sales of broth are up due to a cooking culture, and refrigerated soups are performing well in the market due to positive consumer sentiment surrounding the category."
Caleb Bryant, Foodservice Analyst
This report looks at the following areas:
Soup category sales are flat
Sodium levels are a challenge for packaged soup
Consumers are purchasing many different soups
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