Social Media Trends - US - April 2018
This Report covers trends in social media, inclusive of which services carry the greatest engagement with users and the types of content shared and consumed, including influencer marketing, ads, and coupons. Other topics explored in the Report include the use of social media for product research and discovery, and the use of social media as a communication platform for brands. This Report explores how user generated content on dedicated services connects people, products, and brands.
This report looks at the following areas:
Secondary sites serve a primarily young audience
Older ages have limited contact with brand content
Sharing of brand content atypical