Social media has grown in recent years to be an integral part of marketing and promotional activity in the beauty and personal care markets. Brands and retailers are now harnessing the opportunities the social media space offers, in regards to engaging in two-way communication with consumers, and using word of (online) mouth to increase awareness around product launches.
Consumer research for this report explores the online platforms consumers are more commonly engaging with beauty and personal care brands on, as well as the type of content consumers are interested in - currently as well as in the future. Attitudes towards beauty blogs and vlogs have also been explored, and how these, often unofficial, experts are viewed by BPC consumers.
This report looks at the following areas:
Wearables and smart TVs set to boost online time Product launches inspire new ideas Pop-up initiatives bring interaction IRL Men look for news and women want inspiration Mums lead the beauty discussion Make-up tutorials are most sought Freebies drive an older consumer Trusting the experts