Soap, Bath and Shower Products - UK - February 2019

Soap, Bath and Shower Products - UK - February 2019

“Although the soap, bath and shower category is under some pressure, there are plenty of bright spots that point the way towards future growth. The success of Baylis & Harding in convincing consumers to upgrade to a more premium product shows that products can still benefit from creating differentiation in the sector. Few mainstream brands have yet to capitalise fully on consumer interest in ethical and environmentally-friendly products, highlighting a way for brands to get ahead of the competition.”

– Hera Crossan, Research Analyst

This report will cover the following areas:

Differentiation the key for brands as cuts reach their limit
Stressed young men may be a new growth market for bath brands

TOC available on request

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