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Soap, Bath and Shower Products - UK - February 2017

Soap, Bath and Shower Products - UK - February 2017

“The soap, bath and shower market continues to be hindered by decreasing product usage, with competitive pricing strategies having a greater influence than new product innovations. There are, however, opportunities in the market to encourage trading up, such as focusing on lifestyle trends to promote the emotional and functional benefits of products, as well as product developments that emphasise convenience.”

– Aidan Coen, Research Analyst

This Report discusses the following key topics:

Increasing interest in bathing amongst a young audience
Engaging young men with the SBS category
A focus on hand washing offers new opportunities

TOC available on request

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