Snack, Nutrition and Performance Bars - US - May 2016
"Dollar sales of snack, nutrition, and performance bars grew in 2015, continuing the steady, though lackluster, pace seen over the past few years. Products in the category hit the mark in appealing to both the health and snack interests of consumers – viewed as a convenient contribution to healthy lifestyles. However, competition from other categories challenges stronger growth. Bars may be taking a backseat as snack options abound, along with food/drinks claiming functional benefits. Mintel predicts the slow and steady growth will continue through 2020."
-Beth Bloom, Senior Food & Drink Analyst
This report discusses the following key topics:
Bar sales grow by 26% from 2010-15
57% of consumers purchase bars, snack bars rule
Bars compete with growing array of snack options
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