Snack, Nutrition and Performance Bars - US - April 2018
Dollar sales of snack, nutrition, and performance bars saw steady year-over-year growth from 2012-17 (+20% overall). 2017 represents a slight slowdown, with an estimated 2.6% increase over 2016 (0.1% when adjusted for inflation). While consumer interest in snacking, protein, and functional foods positively impacts the category, a growing array of snack options, some of which promise functional deliverables, with cleaner formulations, challenges bars. This slower pace of growth is expected to continue in the near future. While product innovation is on track, category players will need to emphasize bar strengths (eg convenience, indulgence) and address challenges (eg high sugar content).
This report examines the following issues:
Dollar sales of bars grow 20% from 2012-17, slower growth projected through 2022
Future growth projected to slow in most segments
A third of adults think bars are too high in sugar
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