Snack, Nutrition and Performance Bars - US - April 2017
"The snack, nutrition and performance bars category has turned in solid performance in recent years as consumers have grown more interested in healthier, more nutrient-dense snack foods. Opportunities exist for brands that explore new flavors and textures and that emphasize natural and unprocessed ingredients."
John Owen, Senior Analyst, Food & Drink
This report looks att he following areas:
Solid growth for category well-aligned with broader trends Wide purchase but room for more Health factors important, but flavor is essential