"Only in the past few years has the smart home market emerged onto solid footing following a variety of early product failures, such as $20,000 smart refrigerators that were soundly rejected by consumers. The shift to a more attractive product mix came when manufacturers not only brought down prices but also began to take consumer needs into greater consideration, rather than spending research and development budgets on products that did not solve a specific problem."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
Difficulty communicating product benefits Custom install a tough sell Home automation/security subscriptions pull consumers out of market