“High levels of prime time television exposure for cookery, including The Great British Bake Off, MasterChef and The Hairy Bikers, are creating interest in top of the range food preparation equipment. And healthy eating trends have helped drive demand for blenders, liquidisers and juicers. Product innovation reflects demand for great design and function.”
Jane Westgarth, Senior Market Analyst
This report answers the following questions:
Is brand a deciding factor for small kitchen appliances? How important is speed of use in shaping decisions about what to buy? How has the internet changed the way people shop for small kitchen appliances?