Small Kitchen Appliances - US - December 2018
"Bolstered by gains within the small cooking appliance segment, the overall market reached $6.5 billion in 2018, a 2.2% increase from 2017. High penetration and long purchase cycles challenge the category from experiencing significant sales growth, as market sales rely largely on new users and trade-ups. Multi-tasking small kitchen appliances with compact designs are an opportunity for brands to boost sales."
– Olivia Guinaugh, Home & Personal Care Analyst
This report examines the following issues:
Lack of need prevents purchasing
Smaller living spaces limits ownership
Older adults show little interest in trading up
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