Small Kitchen Appliances - US - December 2016
"After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help restore category growth."
- Rebecca Cullen, Research Analyst
Small kitchen appliance market experiences flat sales in 2016
Household penetration of staples is widespread
Older generations less engaged in category