Skiing and Snowboarding - UK - May 2018
“There are numerous consumers trends that ski resorts and tour operators can tap into to widen the audience for these types of holidays. Interest in health and fitness continues to grow in the UK so active holidays are likely to appeal. A break to a ski resort can provide both physical exercise and a chance to switch off from everyday stresses and technology.”
– Helen Fricker, Associate Director - Leisure
This report looks at the following areas:
How can more people be encouraged to take holidays to ski resorts?
Promoting a different side of ski resorts
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