Marketing to Singles - China - March 2017 Description
Mintel International Group Ltd.
Marketing to Singles - China - March 2017
“The singles market is made up with diverse minds – some happy (and voluntary) to be single and some struggling to get married (ie married-people-in-waiting), but their passions, hobbies and interest in diverse campaigns and promotions are similar to married people. That singles are less active in social activities, less happy or lacking the ability to build intimate and close relationships with parents and potential partners are proved to be misunderstandings.”
– Alina Ma, Senior Research Analyst
This Report discusses the following key topics:
Misconception of Chinese singles
Targeting single travellers with special sensory experiences
The future of advertising: making it not-so-obvious
Sex entering the city
