Shopping for Household Care Products - UK - September 2019

Shopping for Household Care Products - UK - September 2019

“Shopping for household care products is largely planned in advance, and is done alongside groceries, rather than in its own right. The way that consumers shop lacks imagination and the market suffers as a result. Brands and retailers need to try to encourage more of an attitude that shopping for household care products can be a fun, impulsive experience. Online shopping, without the limitations of physical store environments, may be a way to do this.”

– Richard Hopping, Senior Brand and Household Analyst

This Report looks at the following areas:

Breaking premeditated shopping habits to encourage impulse
Making the most of the online potential

TOC available on request

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