Shopping for Household Care Products - US - August 2019
The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly interests. While the majority of household care purchases still happen in-store, consumers continue to slowly migrate online for research and purchases, which opens opportunities for brands to get in front of and engage consumers.
- Rebecca Cullen, Household Care Analyst
This report will look at the following areas:
Price, routine guides purchases
Brands challenged to encourage increased spend