Shopping for Home Décor - US - July 2018
"The home décor market is expected to grow, thanks to healthy market factors and a genuine interest in decor, supported by the housing market and a retailer emphasis on the category. Although many consumers seem to enjoy shopping for décor, not always requiring a specific reason to shop, they’re changing where they choose to fulfill such purchases. Instead of traditional décor retailers, many are turning online and to value-oriented retailers where they can not only shop décor, but other items conveniently as well."
- Alexis DeSalva, Retail & Apparel Analyst
This report looks at the following areas:
Home furnishings retailers are not the most shopped for décor
Interest in brand names and expert consultation is low