Shopping in Duty-free Stores - China - September 2018

Shopping in Duty-free Stores - China - September 2018

“Consuming scenario’s extension and expansion determines the success of duty-free retailers. Consumers are no longer only satisfied by the on–site shopping experiences; on-site enjoyment and off-site services will become important to drive purchase. Moreover, duty-free retailers need to properly position brand as well as set clear marketing strategy to build better consumer awareness and loyalty.”

– Jaslien Chen, Senior Research Analyst

This Report looks at the following areas:

Expending shopping scenarios and extending of shopping time for more opportunities
Female consumers hold loads of purchasing power
Niche brands instead of luxury brands lead the future trend
Build a duty-free retail brand like Korean duty-free retailers

TOC available on request

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