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Shaving and Hair Removal - UK - October 2016

Shaving and Hair Removal - UK - October 2016

“Driven by a spike in NPD, a rise in advertising spend and changes in hair removal trends, the shaving and hair removal category returned to growth in value in 2015 following years of decline. Consumers are showing evidence of shaving more (both at a higher frequency and a greater area of their bodies) boosting sales of razors and blades in particular. However, with overall body hair removal on the decline, and a rise in competitive pricing, the category is again at risk of falling sales.”

– Roshida Khanom, Senior Personal Care Analyst

This report examines the following issues:

Razors see a resurgence
Opportunities to further expand male grooming
Women can be encouraged to trade up on shaving preparation products
Subscriptions and the online channel could change market dynamics

TOC available on request

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