Shampoo, Conditioner and Hairstyling Products - US - April 2018
"The shampoo, conditioner, and hairstyling products market continues to post slow but steady growth, driven by gains in the shampoo segment and a stabilizing conditioner segment, buffering struggling sales of hairspray and hairstyling products. Damage concerns and preferences for natural hair looks have some consumers skipping daily washing in lieu of dry shampoo. Additionally, interest in customized hair products could alleviate consumer confusion over which hair products to use and boost engagement."
- Alison Gaither, Beauty & Personal Care Analyst
This report will look at the following areas:
Less than half of consumers use shampoo daily
Hairstyling product sales reflective of usage
Consumers are confused over which type of product to use