Shampoo, Conditioner and Hairstyling Products - US - April 2017
"The mature shampoo, conditioner, and hairstyling products market has posted steady growth, driven by gains in the larger shampoo and conditioner segments, allowing the market to overcome struggling sales of hairspray and hairstyling products. However, concerns over damage and preferences for simplicity have left consumers skipping daily washing, creating longer purchase cycles. Natural offerings, which are perceived as being gentler on hair, can promote more frequent shampooing. Additionally, adults are embracing their natural texture; products that enhance one’s hair or that tout healthy-looking claims are resonating."
- Margie Nanninga, Beauty & Personal Care Analyst
This Report discusses the following key topics:
Market experiences steady growth, driven by gains in shampoo Product usage of staples is widespread, but consumers aren’t using daily Concerns over damage, preferences for natural-looks limit usage frequency