Self Diagnostics - US - May 2016
"The self diagnostics market is made up of several diverse segments all aiming to give consumers insight into their health. For the two largest segments, blood pressure and blood glucose monitoring, testing is likely to be done out of necessity and can be covered by insurance, which impacts retail sales. Among the smaller segments, there has been success in UTI (urinary tract infection) tests and drug testing kits. Private label products dominate as strong brand identities are lacking in most segments. The future of self diagnostics will be directed by the role of technology in tracking results and generating actionable data and the use of non-invasive devices in blood glucose testing."
- Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key topics:
Minimal growth of the market
The market has low brand awareness
The strongest barrier to purchasing is also one of the key benefits of self diagnostics
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