"Although the economy has entered recovery, savvy shopping behaviours have become engrained in consumers’ minds, and they remain drawn to sales, multi-buys and discount retailers. While brand loyalty has helped dampen the effect of savvy shopping on primary beauty markets, such as colour cosmetics; hygiene-oriented markets, including soap, bath and shower products, remain more at risk."
– Charlotte Libby, Senior Beauty Analyst
This report covers the following issues:
An uncertain future for online sales Own-label beauty needs to boost appeal