Market Research Logo

The Savvy Beauty Consumer - UK - November 2015

OVERVIEW
What you need to know
Products covered in this report
EXECUTIVE SUMMARY
Lipstick effect has come to an end
Shoppers remain savvy post-recession
Figure 1: Trends in savvy shopping habits, October 2013 and August 2015
Own-label beauty can further tempt consumers
Figure 2: Savvy shopping habits in total and BPC markets, August 2015
SBS products command low loyalty
Figure 3: Types of BPC products purchased, August 2015
The waning popularity of online sales
Figure 4: BPC retailers used, August 2015
Natural vs science
Figure 5: Attitudes towards buying BPC products, August 2015
Refill stations can inspire retailer loyalty
Figure 6: BPC product buying behaviours, August 2015
What we think
ISSUES & INSIGHTS
An uncertain future for online sales
Own-label beauty needs to boost appeal
THE MARKET
What you need to know
PDI improves post-recession
Lipstick effect has come to an end
Social media usage grows
Changes to delivery charges
Market drivers
PDI improves post-recession
Figure 7: Trends in how respondents would describe their financial situation, February 2009 – September 2015
Lipstick effect has come to an end
Figure 8: Trends in spending extra money on fragrances/toiletries/cosmetics, February 2010 – September 2015
Changes in online activities
Figure 9: Online activities performed in the past three months, June 2014-June 2015
Changes to delivery charges
THE CONSUMER
What you need to know
Shoppers remain savvy post-recession
Own-label beauty can further tempt consumers
Young men the most interactive online
SBS products command low loyalty
The waning popularity of online sales
High street chemists cater to opportunity shoppers
Larger sizes hold money-saving appeal
Natural vs science
Refill stations can inspire retailer loyalty
Samples and expertise found in-store
Trends in savvy shopping habits
Shoppers remain savvy post-recession
Figure 10: Trends in savvy shopping habits, October 2013 and August 2015
The rise of the discount shops
Changing media habits
BPC shopping habits
Loyalty more prominent in BPC than total shopping
Figure 11: Savvy shopping habits in total and BPC markets, August 2015
Own-label beauty can further tempt consumers
Young men the most interactive online
Purchasing BPC products
SBS products command low loyalty
Figure 12: Amazon dash button example, 2015
Figure 13: Types of BPC products purchased, August 2015
Haircare and make-up have the most loyalty
Hair colour needs to excite users
BPC retailers used
The waning popularity of online sales
Figure 14: BPC retailers used, August 2015
Figure 15: Space.NK email marketing communications, September 2015
High-street chemists cater to opportunity shoppers
Overseas retailers benefit from global beauty trends
Attitudes towards BPC products
Larger sizes hold money-saving appeal
Figure 16: Attitudes towards buying BPC products, August 2015
Natural vs science
Women prioritise the face
BPC buying behaviours
Refill stations can inspire retailer loyalty
Figure 17: BPC product buying behaviours, August 2015
Consumers suspicious of cheap products online
Samples and expertise found in-store
APPENDIX
Data sources, abbreviations and supporting information
Data sources
Abbreviations
RESEARCH METHODOLOGY
UK Research Methodology
Sampling and weighting
Face to Face Surveys
Definitions
Brand & Social Media Research
Trade research
Desk research
Statistical Forecasting
The Mintel fan chart

The Savvy Beauty Consumer - UK - November 2015

"Although the economy has entered recovery, savvy shopping behaviours have become engrained in consumers’ minds, and they remain drawn to sales, multi-buys and discount retailers. While brand loyalty has helped dampen the effect of savvy shopping on primary beauty markets, such as colour cosmetics; hygiene-oriented markets, including soap, bath and shower products, remain more at risk."

– Charlotte Libby, Senior Beauty Analyst

This report covers the following issues:

An uncertain future for online sales
Own-label beauty needs to boost appeal


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;