After a prolonged period of time in which consumers’ motivation to save far exceeded their financial capacity to save, consumers now finally have far greater capacity to start saving or add to existing savings. This is particularly true of RoI consumers, who felt the effects of the recession far more severely than their NI counterparts, but, equally, are feeling the effects of the recovery to a far greater degree, too.
– Brian O’Connor, Senior Consumer Analyst
This report discusses the following key topics:
Investments yet to catch the eye of Irish consumers
Future growth to come from occasional rather than regular savers
Consumers to stick with easy access accounts until returns improve