Sauces and Seasoning - China - November 2016

Sauces and Seasoning - China - November 2016

“Chinese consumers’ concern of their salt intake has increased significantly in the last three years: 22% of the surveyed consumers indicated eating less salt in 2014, and up to 48% have tried to limit their salt intake in 2016. However, according to Mintel GNPD, sauce and seasoning products with low or reduced sodium levels do not reflect these findings, suggesting opportunities for new and improved products from companies.”

– Ching Yang, Senior Research Analyst

This report looks at the following areas:

How will the new dietary guideline impact the sauce and seasoning category?
Eye on the Millennial mums
Clean label trend coming to the sauce and seasoning category

TOC available on request

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