Market Research Logo

Sandwiches, Subs and Wraps - US - August 2018

Sandwiches, Subs and Wraps - US - August 2018

"The sandwich, sub, and wrap market has continued to engage consumers with premium, innovative, and tasty fare. Many fast casual sandwich stores and fast food chains are expanding units and growing sales. However, the category is crowded, with grocery stores, convenience stores, and coffee shops creating a complex, competitive landscape. Sustained growth will hinge on meeting consumers’ quest for value, taste, and freshness. This will need to be balanced with expectations for the choice, speed, and convenience prized by diverse, tech-savvy iGen and Millennial consumers."

– Amanda Topper, Associate Director - Foodservice

This report examines the following issues:

Crowded landscape is getting ever more competitive
Dining out less and other factors undercut sandwich shop purchases
Buying sandwiches widely considered indulgent, and meats too processed


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report