Retail Banking and Credit Unions - US - February 2018
"While the amount of total deposits held at US banks and credit unions continues to grow, the number of companies controlling the industry has steadily shrunk. Nonetheless, consumer satisfaction and demand for a physical presence remains high. While consumers—especially younger generations—are eager to utilize the latest technological advancements, trust and inertia continue to be the primary drivers of loyalty."
- Chris Shadle, Financial Services Analyst
This Report looks at the following areas:
Young consumers are not checking their deposit accounts regularly
Inertia and trust drive loyalty
Black consumers use debit, not credit
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