Restaurant Decision Making Process - US - October 2018
"Restaurant industry sales are expected to grow in coming years as positive economic conditions spur increased consumer spending on AFH (away from home) dining. However, with consumers having more choices of where to dine, restaurants must emphasize convenience to capture dining dollars. In addition, operators must offer more than quality food, including an enticing dining experience and ambience to encourage on-premise dining."
– Hannah Spencer, Foodservice Analyst
This report examines the following issues:
Competition for prepared meals is high
FSRs experience slowed growth
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