Restaurant Breakfast and Brunch Trends - US - September 2019

Restaurant Breakfast and Brunch Trends - US - September 2019

"Restaurant breakfast and brunch visitation is on the decline, driven by the proliferation of premium breakfast retail options coupled with consumers’ lowered perceptions of breakfast as an important meal occasion. Operators should concentrate on expanding coffee beverages and nontraditional breakfast offerings including global flavors, snackable options and plant-based ingredients to attract customers back to the morning occasion."

- Hannah Spencer, Foodservice Analyst

This report will look at the following areas:

Breakfast continues to decline in importance
Americans are dining out less often for breakfast and brunch
Retail remains restaurant breakfast’s biggest competitor