Restaurant Breakfast and Brunch Trends - US - July 2017
"Breakfast and brunch continue to shine as bright spots in the restaurant industry. Brunch in particular has become a trendy meal occasion due to its association with relaxation, innovative dishes, and even alcoholic drinks. Operators are leveraging consumers’ interest in brunch by creating unique brunch entrées and innovative brunch cocktails. While consumers view at-home breakfast foods as convenient, restaurants can invest in new technologies that make ordering breakfast even easier."
- Caleb Bryant, Senior Foodservice Analyst
This report examines the following:
Consumers tend to stick to restaurants they know
Manufacturers double down on convenience