"A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of hard-surface flooring at a faster pace. Flooring that looks good and is easy to clean is important for most consumers; however, secondary attributes linked to health and product safety are ways brands can distinguish their products."
Stephen Brown, Household Analyst
This report looks at the following areas:
Flat sales growth in carpeting as hard-surface flooring becomes more competitive Gradual decline in homeownership may translate to less category spending Shrinking square footage may dampen volume sales of flooring