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Residential Flooring - US - March 2017

Residential Flooring - US - March 2017

"A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of hard-surface flooring at a faster pace. Flooring that looks good and is easy to clean is important for most consumers; however, secondary attributes linked to health and product safety are ways brands can distinguish their products."

Stephen Brown, Household Analyst

This report looks at the following areas:

Flat sales growth in carpeting as hard-surface flooring becomes more competitive
Gradual decline in homeownership may translate to less category spending
Shrinking square footage may dampen volume sales of flooring

TOC available on request

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