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Residential Flooring - US - April 2019

Residential Flooring - US - April 2019

"A healthy economy and strengthening housing and renovation market have helped the $26 billion residential flooring market notch steady gains since 2013. Despite the rise of renters, further improvements in the overall economy, coupled with a willingness to invest in the home, will allow consumers to update and upgrade their current flooring to drive growth. Retailers will play a key role in accelerating growth by improving the shopping experience by merging digital and physical elements."

– Rebecca Cullen, Household Care Analyst

This report examines the following issues:
Technology advancements will help carpet compete against hard surface
Reaching younger shoppers at key lifestages critical for growing market
Replacement underpins purchases, décor and health serve as upgrade opportunity
Tools and services that enhance shopping will reach younger demographics
Practical attributes outweigh all else


TOC available on request

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