Residential Flooring - US - April 2018
"The residential flooring market has grown thanks to a strong housing market and product innovations in function and design. Challenges are greatest for carpeting, which faces stiff competition from innovative, easy to maintain hard surfaces. While growth opportunities lie with ongoing outreach to younger consumers, parents, and Hispanics, challenges lie in creating effective omnichannel marketing strategies and orienting overwhelmed shoppers in a crowded, highly competitive market."
- Olivia Guinaugh, Home & Personal Care Analyst
This Report looks at the following areas:
Carpeting loses share to hard surfaces
Aging population dampens demand