Researching and Buying Technology Products - UK - July 2017
“Including professional reviews along with user reviews on product webpages has the potential to facilitate the purchasing decision and shorten the consumer journey to purchase, therefore boosting conversion rates and reducing the risk of dropouts. Professional reviews, expert opinions, professional video tutorials and similar initiatives could prove particularly successful to drive online sales of emerging technologies.”
– Sara Ballaben, Senior Technology Analyst
This report examines the following issues:
Could professional reviews help to shorten path to purchase?
Better integrating online and offline channels to facilitate mobile conversions
Building retention among under-45s