Researching and Buying Technology Products - UK - June 2016
“Brands’ presence needs to become device-agnostic in order to be able to convert shoppers into buyers at any point of the consumer journey regardless of the device they are on, thus eliminating the risk of losing them in the process of redirecting to another device/platform.”
– Sara Ballaben, Senior Technology Analyst
This report discusses the following key topics:
What’s beyond multi-channel strategies?
Trust and loyalty in the technology products market