Marketing to Renters - UK - June 2016

Marketing to Renters - UK - June 2016

“With home ownership seemingly on a permanent decline (and the corresponding rise in renting), companies and brands operating in the home and garden sector need to re-think their strategies. This will include positioning products towards rentals and temporary ownership, as well as opening more centrally-located smaller stores for light sprucing-up jobs.”

– Ina Mitskavets, Senior Consumer and Lifestyles Analyst

This report examines the following issues:

Guiding young renters towards home ownership
Helping renters inject their own personality into their homes

TOC available on request

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