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Ready Meals and Ready-to-Cook Foods - UK - July 2018

Ready Meals and Ready-to-Cook Foods - UK - July 2018

“The influx of premium launches has underpinned the strong growth in the market, while NPD in healthy ready meals has also tapped into the overarching health trend. The return of salt to media headlines, however, will ramp up pressure on companies to try to reduce the salt content of products. Proving the suitability of ready meals for children could also offer boosts for the category.”

- Alyson Parkes, Research Analyst

This report will look at the following areas:

Lower salt levels can add a healthier proposition to the market
Ready meals could give plant-based meat alternative foods a boost
Health claims are key to proving suitability of ready meals for children


TOC available on request

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