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Ready Meals - China - June 2016

Ready Meals - China - June 2016

“Convenience and fast to serve are the most common features in the ready meals category, but in fact ‘taste’ is considered as the most important purchase decision factor. Besides the taste, consumers’ interest in ‘additive-free’ products has grown and the claim is likely to become a new norm in the ready meals category.”

– Ching Yang, Research Analyst

This report discusses the following key topics:

How to respond to the competition from food delivery services?
Opportunities for Western-style ready meals
Beyond convenience: Customisable and experiential
Shelf-stable could venture into the ‘hot cereal’ concept to boost uptake

TOC available on request

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