Ready Meals - China - July 2019

Ready Meals - China - July 2019

“Consumers evaluate the healthiness of ready meals based more on intrinsic factors, such as nutrition and ingredients; they also pay attention to labels. Upgrading products leveraging these elements is a current trend. Meanwhile, consumers are also paying attention to short shelf life, so chilled ready meals may have a better chance in the future, especially given the growth of Fresh apps, C-stores and community stores.”

– Belle Wang, Associate Research Analyst

This report examines the following issues:

Develop premium frozen ready meals for breakfast occasion
Enhance the performance of chilled ready meals in the lunch occasion
Freeze-dried products provide convenience with maximum level of nutrition
As premium hotels expand into retail, themed hotels can sell products based on their creative hotel designs
Consumers’ need for authentic connections offers a touchpoint for premium hotels
Responding to consumers’ hobbies: another way to enhance experiences

TOC available on request

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