"As the foodservice landscape shifts, fast food restaurants are trying to find a balance between tradition and innovation. The core reasons consumers visit fast food restaurants have remained fairly stable; however, innovation in technology and new forms of competition create different levels of expectation from consumers. Fast food operators consistently have to determine when it’s smart to innovate and when it’s best not to. "
- Diana Kelter, Foodservice Analyst
This Report discusses the following key topics:
Discount supermarkets receive modern, health forward updates Fast food faces a customization struggle Urban and suburban Millennials are not one and the same