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Processed Poultry and Red Meat - UK - November 2016

Processed Poultry and Red Meat - UK - November 2016

“The prospect of imminent cost rises heightens the need for companies to differentiate themselves by means other than price. That many buyers are willing to pay more for farmers’ pay guarantees and for more specific animal welfare details underlines how placing their ethical policies front and centre can pay dividends for companies. Providing transparency on sourcing and production processes should also help to build trust and convey a quality image”

– Alice Baker, Research Analyst

This report examines the following areas:

Making ethical claims more tangible could temper buyers’ price focus
Transparency on production processes and sourcing would boost consumer trust
International dish matching suggestions could revive interest in sausages

TOC available on request

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