The Private Label Household Care Consumer - UK - October 2018
"The success of own-label has been underpinned by a perceived improvement in quality in recent years, helping to drive people towards these products even despite the amount of discounting on big name brands. This is raising expectations, which suggests that continued NPD is likely to be crucial to its future success."
- Richard Hopping, Senior Brand and Household Analyst
This Report looks at the following areas:
Convincing consumers of added-value quality
Staying true to own-label strengths
Discounters largely leaving own-label unharmed
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