Market Research Logo

Private Label Food and Drink Trends - US - January 2019

Private Label Food and Drink Trends - US - January 2019

"After years of steady growth, sales of private label food and drinks may have reached their peak. Economic indicators suggest consumers are poised to increase their food/drink budgets, which will offer a challenge for value-oriented store brands. A strength for private label is fresh products – like meats, poultry, and dairy. Retailers can leverage the power of these products and even their space in-store, reinforcing fresh messaging, even locally sourced options, and offering pairing suggestions. In addition, with consumer spending set to rise, store brands may well reap the benefits with more premium options, possibly in areas where private label isn’t as diversified, such as craft-style beer, wine, and spirits."

- Billy Roberts, Senior Food & Drink Analyst

This report looks at the following areas:

Consumer engagement with private label in a holding pattern
Improved economy could signify a peak for private label, for now
Disposable income rise could spell trouble ahead
Consumers not trying new private label products


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report