Private Label Food and Drink Trends - US - January 2018
"Sales of private label food and beverages have risen only modestly in recent years, roughly keeping pace with sales of food and beverages overall. The pace of growth, however, could pick up in coming years as retailers look to their store brands to strengthen their value propositions amid intensifying competition. For their part, food shoppers hold generally positive views of store brands and could be encouraged to purchase more."
- John Owen, Senior Food & Drink Analyst
This Report looks at the following areas:
Private label sales and share tick up in 2017 but flat in the long run
Private label purchase higher in more commoditized categories
Generally positive views of store brands, but relatively little conviction
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