The Private Label Food Consumer - UK - September 2018

The Private Label Food Consumer - UK - September 2018

“Despite facing undeniable – and significant – headwinds, it is by no means all doom and gloom for brands. Nurturing perceptions of offering the ultimate in enjoyment, a unique taste, superior quality, and exciting flavours will be key to promoting brand loyalty. That brands are still seen to have the edge in innovativeness is a big advantage, particularly in terms of engaging with the younger generation.”

– Emma Clifford, Associate Director – Food and Drink

This report examines the following issues:

A need to boost availability and visibility of products supporting British food producers
Crowd-sourcing inspiration for NPD can enhance own-labels’ image as exciting and innovative
Experiential events can boost the appeal of own-label ranges
A focus on own-label in convenience stores is timely

TOC available on request

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