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Prepared Meals Review - UK - May 2016

Prepared Meals Review - UK - May 2016

“Boosting the nutritional benefits of prepared meals can tap into the current high interest in “positive nutrition” foods while helping to overturn the typically unhealthy image of these products. Within this, vegetables, superfoods, whole grains and ancient grains can play an increasingly important role, as well as foodie health trend such as spiralising and “faux carbs”.”

– Emma Clifford, Senior Food Analyst

This report discusses the following key topics:

Demand for pizzas featuring flavour-enhancing and health-boosting ingredients within the dough
All-British ingredients can help to win the loyalty of the ‘grey pound’
Different formats of vegetables can create standout among women, with see-through packaging best-placed to display these

TOC available on request

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