Prepared Meals - US - May 2017
"The prepared meals category reversed its downward course in 2015 and 2016 with small increases that nearly wiped out declines in the three previous years. Total sales of $10.5 billion in 2016 are up about 3% from a low point in 2014 but still below their 2011 level by about 1%. The modest reversal of fortune for the category reflects stabilization in single-serve and multiserve frozen meals, which together account for 71% of category sales, and continued growth in both refrigerated and frozen side dishes."
- John Owen, Senior Food & Drink Analyst
This report will cover the following areas:
Penetration high for prepared meals overall
Convenience drives purchase; other areas could drive growth
Mix of health and taste important to both individual and family shoppers