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Prepared Meals - Frozen and Refrigerated - US - June 2018

Prepared Meals - Frozen and Refrigerated - US - June 2018

"The prepared meals category has returned to growth as category competitors have responded to consumer interest in less-processed offerings and greater cuisine variety. Brands and retailers can help maintain the momentum by catering to the diverse needs of a new generation of users with products that offer greater flexibility, new taste experiences, and heathier eating."

- John Owen, Senior Food & Drink Analyst

This report looks at the following areas:

Category growth accelerates in 2017
Opportunity to increase use among current purchasers
Purchasers tend to treat category as a need rather than a want

TOC available on request

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