Prepared Meals - Frozen and Refrigerated - US - June 2018
"The prepared meals category has returned to growth as category competitors have responded to consumer interest in less-processed offerings and greater cuisine variety. Brands and retailers can help maintain the momentum by catering to the diverse needs of a new generation of users with products that offer greater flexibility, new taste experiences, and heathier eating."
- John Owen, Senior Food & Drink Analyst
This report looks at the following areas:
Category growth accelerates in 2017
Opportunity to increase use among current purchasers
Purchasers tend to treat category as a need rather than a want